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Hyperscaler Marketplaces Set to Double Enterprise Software Sales by 2029

Hyperscaler Marketplaces Set to Double Enterprise Software Sales by 2029

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Enterprise software procurement is undergoing a seismic shift as companies increasingly turn to hyperscaler marketplaces to purchase third-party applications, according to a new report from Futurum...

Enterprise software procurement is undergoing a seismic shift as companies increasingly turn to hyperscaler marketplaces to purchase third-party applications, according to a new report from Futurum Research. The analysis projects that transactions through these platforms will surge from $21 billion in 2025 to $42 billion by 2029, establishing marketplaces as a mainstream channel rather than […]

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